From the time immemorial human beings have this inner desire to express and make others understand? Writing books and publishing them for the readers has also been there from ages. To fascinate the readers depending on their age the writers have always used some or the other techniques and tactics. Earlier for the kids the books used to be with pictures, bold letters and elaborate designs. They further evolved into 3-D books complete with make-yourself puzzles and other interesting things.
As the time went by and the latest trends paved in publishing also had to undergo a major change. It is not enough to just go for a publishing house and get your literature book published. Today it is the time for some more attention to the users’ needs. To understand what they want and how they interact is very important.
What is E-publishing?
E-publishing is all about e-books and the terms related to it. Electronic media has changed a lot in a few years. Things have become very easy for the readers and the publishers. Readers get their book in the form they want which they can access on their portable platforms and devices. But with this comes the risk of piracy just like before. If the book is available online then the publishers have to take extra cautions so that it is not available to the public. Secure sites are the need of the hour.
E-marketing of the e-books has emerged like never before. What is good thing about e-marketing is that viewers get a preview of the book and they have the access to it. Before ordering they can read a few pages and decide on whether they need it or not. It is like browsing through the book still not having the whole portion. E-publishers gain in the process as the curiosity and they hype about the book is built up till then. Once the readers make up their minds they can order the e-book they want.
A very big market for the literature for young readers is also emerging. There are plenty of sites for the toddlers and kindergarten students who can read their bedtime story or listen to an audio book while still in bed. They have many interactive games too. Some books even provide them with various small gadgets to interact with them. Once the little ones get the hang of reading on their own they become avid readers as they get older. Literature is here to stay though the form of publishing is changing.